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Making money is only one part of a property's technology ROI. Lowering expenses is another, and many operators are leveraging technology to create a more efficient operation. In the past, keying in contracts, rooming lists and detailed banquet and event invoices required a great...
The Allison Inn and Spa
February 7, 2012 | Posted by: Lee Ann
2525 Allison Lane | Newberg, OR 97132 [SHOW ON MAP]
Global Hotels, Broken Down By Social Media Rewards [INFOGRAPHIC]
January 23, 2012 | Posted by: Lee Ann
Customer Expectations are Driving Changes in the Online Travel Business
January 19, 2012 | Posted by: Lee Ann
IN-DEPTH: The travel industry has seen the emergence of new platforms tailor-made for selling distressed inventory. These channels promise to safeguard brands and their price integrity while exposing hotels to an attractive audience of smartphone owners. EyeforTravel spoke to Sam Shank, CEO of mobile hotel bookings specialist HotelTonight about meeting the expectations of this target audience.
Build Your Social Media Schedule For 2012
January 17, 2012 | Posted by: Lee Ann
Developing a social networking schedule you can handle, must also keep you accountable. Again, the goal is consistency. Build your schedule and stick with it for an entire month. At the end of the month, stop and evaluate your efforts to determine if you are still on goal. Do you need to tweak the schedule? Do you need to get involved in more social networks or less?
Digital Marketing and Advertising for Hotels: Twelve Ways to Reap Benefits in 2012
January 16, 2012 | Posted by: Lee Ann
By Ryan Bifulco Dec. 30, 2011 -- As 2012 is quickly coming upon us we now realize the importance of digital marketing and advertising for hotels. However, many hotels do not have a large online presence and continue to remain skeptical about new media and Internet advertising. For those hotels that have yet to reap the benefits of online marketing programs-it is time to quickly reconsider your plans for this upcoming year:
Global Industry Study Reveals How New Technologies and Social Change Will Combine to Transform Travel by 2020
January 12, 2012 | Posted by: Lee Ann
'From Chaos to Collaboration' research study, commissioned by Amadeus finds augmented reality, gamification, intelligent passenger records, biometrics to drive change in the next decade, heralding a new era of travel collaboration
To prevent security breaches, know how they occur
January 11, 2012 | Posted by: mfrancis
Guests’ personal data is passed throughout a hotel’s network on a daily basis and can be found anywhere from the point-of-sale system to the property-management system to the financial records and guest-profile databases. It is often collected via the swipe of a credit card and transmitted electronically, but even encrypted technology won’t stop it from getting in the wrong hands.
Create a security culture of data protection, compliance
January 11, 2012 | Posted by: mfrancis
National Report—The next time a guest checks out and you hand over the folio, tell him you only accept cash. No credit cards. See what kind of reaction you get. Would your hotel be able to survive if you couldn’t accept plastic?
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